Here are the top five reasons why you should hire a professional writer to generate content for all your business' copywriting needs. You Need Help Being Found on the Web Your business’ website fulfills many purposes. It introduces the outside world to your brand identity, explains your services and highlights your passions. This important information reflects both your business’ image and credibility. A professional copywriter helps your website’s voice be heard. Copywriters know how to tailor their writing to incorporate the best search engine optimization (SEO) practices. For instance, hiring a copywriter ensures keywords are properly woven into your website’s text. This allows [...]
Stomach growling, you race into Olive Garden. Come on now. You should have expected it to be packed; it’s Saturday night. Oh well, at least you can pass the time by striking up a conversation with your fellow diners in wait. All you need to do is pry their eyes off their cell phones... We’ve all seen it. Everywhere you go, someone’s got their head down with their schnoz glued to their cell phone. It’s clear that mobile devices have forever changed the way we communicate and receive information. As smartphone technology continues to advance, having a mobile-friendly website for [...]
cre·a·tiv·i·ty /ˌkrēāˈtivədē/ The imaginative thinking that differentiates how each of us perceives and understands the world. Creativity plays a vital role in the development of new ideas, specifically in business marketing. Here are 5 reasons why creative marketing is essential to the success of your business: Marketing Reflects Your Business’ Identity Consider all the flyers, postcards, online advertisements, brochures and email blasts you use to promote your business. A considerable amount of thought goes into the creation of each, right? “Yes.” is the only correct answer to this question because everything you produce to promote your business, reflects the business’ identity. [...]
Coca-Cola, Google, Windows, Apple, and McDonald's are among a handful of the major business moguls who have undergone successful logo re-designs. Have you considered re-designing your own company logo? Here are 6 reasons why you should choose Pesola Media Group to help you bring in the new year with a new company logo: Poor Quality If you’re currently stuck with only a raster format (i.e. jpg) of your company logo, you’re in trouble. Raster formatted files lose their quality when scaled to large sizes. For this reason, re-designing your company logo as a vector (ai or eps) file is [...]
Pesola Media Group is a proud sponsor of Yorkville Parks and Recreation’s 1st/2nd Grade Basketball League. The main purpose of this league is to introduce children to the game of basketball, while teaching and building on basic skills. Through this league, children have the opportunity to practice once a week with a volunteer coach. The season officially begins December 12 and the first game is scheduled for January 14, 2017.
You're looking for the best marketing partner to build your website, so you Google "Pesola Media Group." See that photo and information box on the right? It's powered through "Google My Business," formerly referred to as "Google Places" or "Google+ Local." Setting up Google My Business is essential for the growth and development of your business. One out of every five Google searches are location-based. This is where Google My Business becomes important for your business. To ensure your business information appears within the results on the first search page, follow these three guidelines: Optimize Your Presence on Local Directories There are many [...]
All of us have competitors, whether it's someone who is pumping out a similar product, or someone who wants to snag our top job candidate. Whatever the competition, we want to win. Todd Berger, president and CEO of Transportation Solutions Enterprises (TSE), a Chicago-based transportation and logistics firm provides some inside advice on how to stand out from your competition. Highlight deficiencies by competitors. Find opportunity where competition fell short. If prospective clients share how they've been burned in the past, show proof of how your company excelled. Offer a diverse suite of services. Don't make this so extreme to [...]
Pesola Media Group has sponsored a hole at the Annual City of Yorkville Golf Outing. The golf outing takes place on Friday, June 3, 2016 at Blackberry Oaks Golf Course, Yorkville IL. This outing is brought to Yorkville by the United City of Yorkville Parks & Recreation Department.
Your story is your brand. Every company has a story to tell…the trick is to frame your story in a way your customers will find appealing. With the right elements, your brand story can inspire trust, boost sales, and inspire loyalty. One of the best ways for a new business to get ahead in a crowded marketplace is by telling its story. The most compelling brand stories create a resilient emotionalconnection with customers that’s hard to break. We all crave connection. That’s what’s behind the popularity of social media…the unfettered ability to find friends who share your interests and speak [...]