Pesola Media Group enjoys partnering with a variety of clients, ranging from local businesses to major corporations. Over the years, we have worked on incredible projects with amazing clients. No matter how difficult, our creative team has the skills and ambition to accomplish any project. We would like to share our experiences from working on these projects with you. The following case studies highlight some of our more extensive projects, with exclusive, behind-the-scenes details.

Coca-Cola

HERE WE GO

After serving in the Civil War, Pharmacist John Pemberton was searching for commercial success. He decided to try his luck in the growing industry of soda fountain beverages, creating the iconic Coca-Cola in 1886. Unfortunately, his success as a beverage manufacturer was short-lived, as he passed away in 1888. The fruit of his labor lives on through the booming success of today’s Coca-Cola Company.

Founded in 1951, Circle K is an international chain of convenience stores and a partner to The Coca-Cola Company. Circle K plays a significant role in the promotion of Coca-Cola beverages because of their distribution of their product nationwide.

THE HURDLE

Through their partnership with Circle K, Coca-Cola wanted an effective way to promote their acai-blueberry-pomegranate Vitamin Water. Coca-Cola was striving to convince customers to select Polar Pops at Circle K, filled with this specific flavor of Vitamin Water. Ultimately, Coca-Cola envisioned an eye-catching print ad that would quench consumers’ thirst.    

LAST PIECE TO THE PUZZLE

Within two weeks’ time, Pesola Media Group constructed a hip advertisement to meet both Coca-Cola and Circle K’s marketing needs. The advertisement is simple, yet effective with its vibrant color scheme and playful wording. The Vitamin Water advertisement was featured in Circle K gas stations nationwide. Developing this ad for Coca-Cola further increased the company’s trust in Pesola Media Group’s dedication and talent as a marketing agency. Pesola Media Group proudly designs for Coca-Cola still to this day.





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American Standard Water Heaters

HERE WE GO

American Standard Water Heaters manufactures both natural and propane gas water heaters for in-house installers and professional plumbing contractors. They specialize in installing water heaters for residential homes, hotels, hospitals, industrial buildings, restaurants and more. Insulated with energy-saving CFC foam and enameled with DURA-GLAS™ and long-life anode rods, American Standard’s water heaters are top notch. A company built on integrity and quality service, American Standard Water Heaters is a name you can trust.

THE HURDLE

American Standard Water Heaters is known for their exceptional service and dedication to customers, a reputation the company strives to maintain. During the spring of 2016, the U.S. Consumer Product Safety Commission found a space defect within a line of American Standard water heaters. Thankfully, this defect did not lead to any injuries, but the line of water heaters had to be recalled. American Standard was looking to overcome the negativity associated with the product recall.

LAST PIECE TO THE PUZZLE

Knowing Pesola Media Group’s reputation for quick turnaround time, American Standard Water Heaters reached out for a solution. Pesola Media Group worked diligently to help the company overcome the recall and shine in a positive light. To achieve this, Pesola Media Group’s graphic design team developed an advertisement for Supply House Times Magazine. The design was tailored to improve the American Standard image, specifically among plumbers and other decision makers in the industry. The sleek, new design effectively illustrates how American Standard Water Heaters wants new and old consumers to view their company: safety-conscious and trustworthy.






American Standard Water Heaters flyer

Nibco

HERE WE GO

For over a century, NIBCO has provided expert customer service through family leadership and employee ownership. A major catalyst in the irrigation market, NIBCO specializes in manufacturing flow control products for both commercial and industrial constructions worldwide. Knowledgeable on the harmful effects of lead in drinking water, NIBCO prides itself on being an authority in lead-free manufacturing. They produce lead-free plumbing valves, fittings, CPVC and PEX.

THE HURDLE

NIBCO manufactures a wide range of flow products, which utilize a push-to-connect system. Being a force in the highly competitive market of plumbing fixtures, NIBCO wanted to stand out from their competition. They needed a visually appealing way to depict just how tight their products would hold up in irrigation projects. Specifically, NIBCO was looking to develop a graphic to represent their brand and the strength of their adapters, caps, couplings and more.

LAST PIECE TO THE PUZZLE

To overcome this obstacle, NIBCO reached out to Pesola Media Group. Starting from scratch with pencil and paper, Pesola Media Group’s design team developed an innovative concept to illustrate the strength of NIBCO’s flow products, “The Push Man.” This concept helped make NIBCO an even fiercer competitor with an intense drive to succeed. NIBCO presented “The Push Man” design at one of their trade shows, and the rest is history. The “Push Man” continues to function as a clear representation of the strength of NIBCO’s flow products to this day.






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